Digital receipts as embedded services in customer journeys

Digital receipts as embedded services in customer journeys

Silo structures have long been a thing of the past in both corporate cultures and the technology industry. Rigid silo thinking inhibits a wide variety of processes and complicates communication between different services, resulting in different single solutions that ultimately only offer added value for customers in isolated cases. For a fully comprehensive and enjoyable customer journey in better connected and future digitalized retail, it is crucial that technology solutions work together and are networked with each other. The focus here is on the customer. Leah Frank , co-founder and CEO of anybill, explains the background.

Embedding services into existing customer journeys – that is the key to success, as new innovations can also be established in retail and gastronomy. Alexandra Lüke , CPO of anybill, is convinced: “It is not enough to offer a special service at a certain point in the purchasing process.” Simply a single solution like an app solution would not establish itself. She also adds: “The entire customer journey must be accompanied by various services so that the user experience is optimized before, during and after the purchase.”

The customer journey of tomorrow

Customers expect integrated “seamless” experiences in their customer journey and many functions related to existing and established processes. Paying directly at the point of sale is particularly exciting when it comes to the customer journey in retail: “We usually can’t avoid paying. But we can improve the payment experience by offering value-added services that are appropriate to the situation,” says Lücke.

anybill not only adheres to the vision of digital receipts, but also to becoming a value added service provider and thus offering solutions for payment and beyond - keyword: beyond payment. The digital receipt is the crucial interface and platform in the customer journey, which enables further services.

Anybill’s vision is that the digital receipt is delivered to every payment in contextually appropriate applications - wherever the customer of tomorrow wants the receipt. These can in turn be embedded and further processed in various environments: In banking – 44 % want digital receipts in the banking or retailer app – e.g. B. as a supplement to the transaction for product details or in applications for tax, accounting or travel expense reporting and much more. The list of additional solutions is endless. But the platform for this is the digital receipt – enabled and networked thanks to the tech company anybill.

anybill is building an infrastructure directly at the point of sale to enable the retailer to issue digital receipts and for the customer to receive the digital receipt in acceptance partner apps, because anybill’s technology can be integrated into any expandable cash register system - e.g. b. flour , Relotec , POS.expert , LaCash – and integrated into existing applications. In short: anybill enables a fully digital and future-proof customer journey using suitable technology puzzle pieces - conveniently with digital receipts.

GetMyInvoices and anybill together enable holistic digital invoice management

Digitized receipts are ideal for being managed seamlessly, for example using the central invoice management software GetMyInvoices. GetMyInvoices collects all invoices that are automatically retrieved from customer portals, extracted from emails and imported from third-party solutions. Digital receipts should not be missing . In addition, relevant information such as creator, document date and invoice amount is automatically recognized and recorded using the OCR integrated in GetMyInvoices.

Manual processes are a thing of the past with digital receipts and GetMyInvoices. In addition, GetMyInvoices serves as an interface to other solutions such as tax advisor applications, accounting systems, document management solutions and cloud storage. If you don’t use any of these, GetMyInvoices is an excellent tool for organizing digital receipts. Digital receipts can be easily assigned to categories or archived.

Anybill and GetMyInvoices together contribute to a seamless digital customer journey and nothing stands in the way of the invoice management of the future.