How to successfully use automation in your online business

How to successfully use automation in your online business

Your order numbers are increasing and you have to invest more and more time and resources to ensure that all your product information is up to date? Writing invoices is eating up more and more time? And the mountain of packages to be sent is getting bigger and bigger?

If you don’t bring order and structure to your processes now, the chaos will only grow. But you don’t have time to do everything by hand? Than are Automations exactly the right thing for you, as Jana Klingelhöfer, Content Manager at Billbee, explains.

Benefits of automation

You can run processes and workflows automatically using perfectly coordinated automations. But why should you rely on automation in your e-commerce business?

  • Increase customer satisfaction: Satisfied customers are also returning customers, and regular customers no longer need to be convinced of your products. If you now optimize your shopping experience through clever automation and use these to set yourself apart from the competition, you can be the deciding factor for a repeat and positively perceived purchase.
  • Reduce error rate: In the working world (and also in the private environment), human errors are usually unavoidable - especially in stressful times in e-commerce. There are Preparation and organization the be-all and end-all. And with well-thought-out automations that take over quality control from you, you can offer your customers a consistently high-quality service.
  • Time saving: Automations take steps away from you that you would otherwise have to carry out manually. Recurring and time-consuming processes in particular are ideal for automation. You can then invest the time you gain in things that will move you forward in the long term and help you succeed.

Two simple tips on how to use automation

For automation to run smoothly, it is essential that all your data flows together in just one system. By connecting additional tools, you get the most out of your automations. Which automations make your everyday life easier as an online retailer? Below we have summarized two “classics” for you:

Reconciliation of inventory levels

Overselling products – a nightmare for all online retailers. You are successful in multichannel on the go and sell on multiple marketplaces and in your online shop. And now what’s more, a customer buys a product that is exactly in your warehouse in your online shop and a short time later another customer buys the same item via a marketplace . And you are now faced with a dilemma that significantly damages the satisfaction of your customers.

You can prevent such a situation with an automatic inventory reconciliation. You can effectively avoid overselling and by synchronizing your inventory across platforms, the numbers are always up to date on all your platforms.

Automation of customer communication

An order is accompanied by a multitude of emails between you and your customers. From order confirmations to shipping confirmations with tracking information and payment reminders to feedback emails. All of these emails are part of customer communication that contains individualized data (such as the order number and/or invoice numbers). If you were to type each of these emails individually, it would be a very time-consuming undertaking.

With a few email templates for the various notifications your customers receive throughout their ordering process and a tool that automatically populates the emails with the appropriate information, you’ll never have to type order or shipping confirmations by hand again , which saves you an enormous amount of time that you can use for the important things in life.

Automate creating and sending invoices

An automation that you (almost) can’t avoid: It is one of the classic automations in e-commerce and is often the entry point into automation for many online retailers. It seems quite inconspicuous, but has a big impact. We are talking about the automated creation and sending of invoices.

You may still remember the beginnings of your business. The first few orders could easily be processed by hand. But as your order numbers increase, the number of invoices you have to write also increases. And who wants to spend all day writing invoices? You can have a tool take over this task with just a few settings.

The right tool for automation

Choosing the right tool is essential. When making your selection, you should pay particular attention to the other tools you already use. Can you connect your shop system and marketplaces to the order processing tool? And can you integrate your sender into the tool?

At Billbee you can use more than 100 interfaces, e.g. B. from the areas

  • Marketplaces: Amazon, eBay, Etsy, Idealo, Otto Market and many more.
  • Shop systems: Shopify, Shopware, WooCommerce, Magento, PrestaShop, Gambio, Jimdo and many more.
  • Payment: PayPal, Amazon, Klarna, Bank and much more.
  • Accounting: GetMyInvoice and much more.
  • Shipping: DHL, Deutsche Post, GLS, DPD and much more.
  • Fulfillment: Pakdo, byrd, YouSellWeSend, Lufapark and many more.

and connect others.

This means that all of your data comes together in just one tool, so that you can optimally coordinate your automations with your workflows and with each other. As a cloud-based software solution, Billbee is ready to use straight away and can be easily set up by yourself. Try Billbee now with one 30-day free, non-binding trial period extensive and with full functionality!

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Jana Klingelhöfer

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Jana is Content Manager at Billbee. When she’s not filming a new How To video for Billbee’s YouTube channel, she takes care of the editorial freedom of the Billbee blog and website.