Before registering you should have already decided on a product that you want to sell on Amazon. It is important here, that your product does not depend on a season or a current trend. It should be interesting for customers in the long-term, so it generates profit for you constantly. Here, it is worth taking a look at already existing and popular categories on the platform: These include, for example, technology, household, fitness, pet supplies, and toys. In each category, there are so-called “bestsellers”, which are marked as such because they are bought particularly often and rated well. Based on these favorites, you can see what your target group likes to buy and what features they particularly value.
The best would be to choose a product that you already have some knowledge about. This allows you to optimize your product and stand out from the crowd of other sellers. Also, you can create an excellent description, which is often the decisive criterion for a purchase decision. The product should be neither too expensive nor too cheap. Very expensive products are rarely chosen, and particularly cheap products give the impression of being of inferior quality. In addition to that, the profit margins here are so low that a large number of products would have to be sold to generate sufficient sales.
Speaking of rules – Amazon’s algorithm decides which products appear first and are therefore ordered most often by customers. How exactly these algorithms works is not known. However, excellent reviews from customers and a high number of sales can help you get to a higher position in a search query.
Amazon is known for its excellent customer service. Besides the wide range of products, it is one of the main reasons why so many people trust online stores. Therefore, the platform pays close attention to receive returns or bad reviews as rarely as possible. Especially with new sellers, who often still have room for improvement, bad ratings can quickly end up unforgivable: If the ratings are repeatedly negative, you have to reckon with a request from Amazon to improve them. If this does not happen, the account may be blocked.
Therefore, especially at the beginning of your activity, you should pay attention to the impeccable quality of your products. It is also helpful to enclose a small note with your goods, on which you ask to contact customer service in case of dissatisfaction, to solve the problem. Amazon founder Jeff Bezos advises starting with the customer’s wants and needs and working backward from there to offer a product that truly meets the buyer’s needs.
If you don’t trust yourself with sufficient capacity, you can rely on “Fulfillment by Amazon” (FBA): This service on the part of Amazon offers you its own storage capacities and also the shipping and customer service is taken over by Amazon.
Those days when an online order would take several weeks to arrive are long gone. Amazon is also a pioneer in this area and has not only made delivery within two days but even on the next or the same day the norm. The expectations of the customers are therefore very high and in your seller account orders are noted that were sent or delivered too late.
If you have your orders processed via FBA, you don’t have to worry about this, because the goods are shipped promptly from Amazon’s warehouse with the Prime label. If you handle the shipping yourself, you can choose the shipping service provider yourself, but you have to expect a delivery time of two to three days. If you manage to ship your products on the same day, you can get the Prime logo and send your goods with Amazon’s shipping labels in the future.
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